![]() ![]() ![]() ![]() Why?After having had the experience of studying the “scrawl” for this project, and trying to understand what made it so unique, I decided that I wanted to attempt the creation of a new font that might come closer to the feeling of the “scrawl.” This has become possible only in recent years with the advent of OpenType. You went from drawing one of a kinds to a complete font. (Now that the fonts are done, Taschen is re-issuing the book, with my fonts used to replace the headlines they used in the first edition.) So I ended up doing just the lettering for the cover … and Josh Baker ended up using one of those recent digital conversions for the heads in the book. In discussing this project with Josh Baker (the art director at Taschen), we talked about the possibility of my doing a new font for all the headlines in the book that would be closer in feeling to the true “scrawl.” But it soon became clear that with budget and time constraints that wouldn’t be possible. Its letters didn’t connect, and so, in the end, couldn’t be useful in helping to achieve the free-flowing nature of his “scrawl.” There have been a couple of digital fonts done in recent years that have been more or less literal digital conversions of what Steinweiss had done for Photo-Lettering. That character set was not that useful to me in designing the cover lettering, mainly because by its nature, it was much more static in feeling than the calligraphic lettering Steinweiss had done for his covers. They supplied me with reference on many of those covers and also with the character set of that font he did for Photo-Lettering. When Taschen Publishing contacted me to do lettering for the cover of their book on Alex Steinweiss, their request was that it be reflective of Steinweiss’ “scrawl”-the type of free-style lettering that Alex Steinweiss used on many of his album covers. Technically, “Steinweiss Script” is not a revival of “Steinweiss Scrawl.” Let me explain: But the answer to your question is a bit complicated. Why did you revive it?The Photo-Lettering library is now owned by House Industries and they retain the rights to “ Steinweiss Scrawl” but have not reissued it. Steinweiss Scrawl has not been available since the demise of Photo-Lettering Inc. Michael Doret of Alphabet Soup recently finished his interpretation of Alex Steinweiss‘ eponymous “Steinweiss Scrawl,” called the “Steinweiss Script.” I caught up with Doret between pen strokes to ask about the difference between his revival and the original. ![]()
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